Starting Your Real Estate Business: Establishing Your Personal Brand – Part 1
Are you a real estate agent wondering where to start with your real estate business and personal brand? With so much content out there on real estate marketing, social media, and lead generation, it can feel overwhelming. But where should you really begin? In this two-part blog series, we’ll dive into the essential steps you need to take to build a strong personal brand and get your real estate business off the ground.
1. Pick a Name for Your Business
The first step is choosing a name for your real estate business. Ideally, using your first and last name is a great start. However, before finalizing, do a quick Google and social media search to ensure the name isn’t too common. You want something unique to stand out. Avoid using your brokerage’s name—your brand should represent you, not the company you work with.
Once you’ve decided on a name, go ahead and purchase your domain. You can buy your domain from platforms like GoDaddy, even if you’re not quite ready to use it yet. If you’re unsure between two names, secure both domains for peace of mind but use just one consistently across all your platforms—think McDonald’s, which has one brand name no matter where they operate.
2. Create a Consistent Personal Brand Photo
Next, you’ll need a professional, high-quality photo of yourself. This will be your brand image across all platforms. While you can use a phone to take your photo, make sure you have great lighting. The best time for outdoor shots is during the golden hour—early morning or late afternoon. If indoors, take your photo by a window for natural light.
Consistency is key, so use this same photo on your website, social media accounts, and all branding materials. If possible, invest in a professional photo shoot to get high-quality images that showcase your personality and professionalism.
3. Set Up a Facebook Business Page
Even if you think Facebook is outdated, it’s still a valuable platform for real estate agents. Setting up a Facebook business page is crucial for visibility. Use the same business name and brand photo that you chose earlier for consistency.
After Facebook, create a Google My Business profile and claim your presence on Zillow, Realtor.com, Homes.com, and Yelp. These platforms are free and essential for boosting your online visibility as a real estate agent.
4. Identify Your Ideal Client
Before creating content, take some time to identify your ideal client. Who do you want to work with? Are you targeting women, families, empty nesters, Millennials, or Gen Z? This will help you tailor your marketing messages and ensure that your content resonates with the right audience.
For example, if your ideal client is women, create content that speaks to their interests—home decor, lifestyle tips, fashion, or DIY projects. Mix in real estate content to keep things engaging and relatable, rather than focusing solely on home sales.
5. Join Local Facebook Groups
A great way to connect with your target audience is through Facebook groups. Join groups related to your ideal client’s interests—whether it’s local mom groups, community organizations, or neighborhood forums. Remember, the goal is to provide value without spamming. Engage with group members by sharing helpful advice and answering questions. Over time, people will recognize you as a trusted resource.
For a bonus strategy, consider creating your own group for your local community. A neighborhood-focused group can help you build relationships and establish yourself as the go-to real estate expert in your area.
Thank you for reading our blog.. stay tuned for next weeks and part 2
Realtor Share Allen
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