Hey there, my fellow real estate agents! 👋
I know you've been waiting for me to talk about why our personal brand matters, so I'm here to deliver! 😘
When I moved to a new city with no sphere, I really struggled with deciding whether to build my personal brand or use my brokerage's branding. But once I realized that real estate is like any other entrepreneurial business, it all became so clear. Here are the three key takeaways I learned in this process:
Lesson 1: Buy Your OWN Domain
Having your own domain not only makes you look more professional but also gives you full control over your online presence. It helps in building credibility and trust with potential clients. A unique domain sets you apart from other agents and ensures that your brand is recognizable and memorable.
Why It Matters:
Professionalism: A custom domain shows you are serious about your business. It makes a strong first impression on potential clients.
Credibility: Clients are more likely to trust a professional-looking website. A unique domain name helps in building that trust.
Brand Recognition: Your own domain helps in making your brand more recognizable and easier to remember. It’s a key element in establishing your brand identity.
How to Get Started:
Choose a domain name that reflects your brand and is easy to remember.
Use a reliable domain registrar to purchase your domain.
Make sure to renew your domain regularly to avoid losing it.
Lesson 2: Use Your OWN Business Email
Using your own business email (e.g., yourname@yourdomain.com) rather than a generic one (like Gmail or Yahoo) enhances your professionalism and brand consistency. It shows that you're serious about your business and helps in creating a cohesive brand image across all your communications.
Why It Matters:
Professional Appearance: A business email looks more professional and trustworthy than a generic email address.
Brand Consistency: It helps in maintaining a consistent brand image across all your communications.
Easier to Remember: Clients can easily remember your email address if it matches your domain name.
How to Get Started:
Once you have your domain, set up your business email through a reliable email hosting service.
Use your business email in all your professional communications, including your website, business cards, and social media profiles.
Lesson 3: OWN Your Website and Email List
Owning your website and email list gives you complete control over your marketing and client interactions. You’re not reliant on your brokerage's website, and you can customize your site to reflect your unique brand and personality. Your email list is a direct line to your clients and prospects, allowing you to build relationships and nurture leads without any third-party interference.
Why It Matters:
Control: Owning your website and email list gives you full control over your marketing efforts. You can tailor your site to reflect your brand and personality.
Customization: You can customize your website to showcase your listings, services, and any other content that sets you apart from other agents.
Direct Communication: An email list allows you to communicate directly with your clients and prospects. You can send personalized content, updates, and promotions to nurture your leads and build relationships.
How to Get Started:
Create a professional website using a platform like Wix. Customize it to reflect your brand and personality.
Build an email list by offering valuable content and resources in exchange for contact information. Use an email marketing service to manage your list and send regular updates.
My Final Thoughts
Building your personal brand is crucial for success in the real estate industry. By buying your own domain, using your own business email, and owning your website and email list, you can establish a strong, professional, and memorable brand that sets you apart from other agents.
Did any of these surprise you? Chat about it in the comments section! ⬇️
Discover how our Wix website templates can help you build your personal brand today!
Comentarios