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8 Essential Pages Every Real Estate Agent's Website Should Feature

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In the digital age, a real estate agent's website serves as a pivotal platform for engaging clients, showcasing expertise, and fostering connections. Here are the eight must-have pages that elevate a real estate website, along with why each is crucial for maximizing impact and engaging visitors:

1. Home Page:

Why It's Needed: The home page is the digital front door to your real estate world. It should captivate visitors, offering a snapshot of your brand, services, and listings. A compelling home page hooks visitors and entices them to explore further.

2. About Page:

Why It's Needed: The about page provides a glimpse into who you are beyond a real estate agent. Share your story, background, values, and mission. This personal touch fosters trust and helps clients relate to you on a deeper level.

3. Buyers Page:

Why It's Needed: A dedicated page for buyers outlines the process, services, and benefits you offer to potential buyers. Detailing your expertise in assisting buyers helps build confidence and encourages them to reach out.

4. Sellers Page:

Why It's Needed: Similar to the buyers' page, the sellers' page elucidates how you can support sellers through the selling process. Highlight your strategies, marketing prowess, and success stories to attract potential sellers.

5. Contact Page:

Why It's Needed: The contact page is where clients can initiate direct communication with you. Include various contact methods—phone, email, and a contact form—for seamless interaction, making it convenient for visitors to reach out.

6. Blog:

Why It's Needed: A blog is an essential resource to showcase expertise, share industry insights, and engage visitors with valuable content. Regularly updated blog posts not only provide information but also boost SEO and demonstrate your authority in the field.

7. Individual Blog Post Pages:

Why It's Needed: Each blog post deserves its dedicated page. Individual blog post pages allow for deeper exploration of topics, encourage sharing, and enhance SEO, attracting more traffic to your website.

8. Link to Social Media/Bio: STOP USING LINK BIO

Why It's Needed: Including a link to your social media or a dedicated bio page further connects visitors to your brand. It provides an avenue to explore more about you, your expertise, and establishes additional touchpoints for engagement.


A well-structured website with these eight essential pages serves as a powerhouse in a real estate agent's marketing arsenal. Each page plays a distinct role in engaging visitors, showcasing expertise, and fostering connections, contributing collectively to your success in the competitive real estate landscape.

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Leave a comment because we would love to help!!

Share Allen Realtor & founder of Kirkwood Blvd


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