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Leveraging Underutilized Lead Strategies in Real Estate

In the competitive world of real estate, finding innovative strategies to attract clients directly can set you apart and significantly boost your income. Share  Allen, a realtor who has mastered the art of generating leads without relying heavily on traditional methods, shares her secrets in a detailed interview. Here are two major takeaways that can help any realtor looking to make a six-figure income through underutilized platforms.

1. Harnessing the Power of Facebook and Personal Websites

While many realtors focus on common platforms like MLS listings and traditional advertising, Sher has turned to more personal avenues like Facebook and her own website. These platforms are not just about posting listings; they are about creating a brand and connecting with potential clients on a personal level. Here’s how she does it:

  • Facebook: Share uses Facebook to engage with her community by sharing content that goes beyond real estate. She posts about her life, interests, and community events, which helps in building a relatable brand. This personal touch transforms her from just another realtor into a trusted community figure.

  • Personal Website: Her website acts as a hub for clients to not only look at her listings but also learn more about her services and read content that positions her as an expert in the real estate field. This is enhanced by SEO strategies that drive traffic to her site, ensuring a steady stream of potential clients.

Kirkwood Blvd - Modern Website Templates for Real Estate Agents

2. Personal Branding and Content Conversion

Share emphasizes the importance of personal branding and how it can be leveraged to attract and retain clients. Here’s her approach:

  • Identity and Authenticity: She encourages realtors to showcase their true selves. This authenticity attracts clients who are looking for a realtor that matches their personality and trust preferences.

  • Content as a Lead Magnet: By converting everyday content into appealing and relevant information for her audience, Sher manages to turn her personal interests into professional opportunities. This includes detailed blog posts on her website about market trends, interior design tips related to home staging, and more.

  • Diverse Content Strategy: From posting about personal experiences to sharing professional achievements and client testimonials, Sher diversifies her content. This not only keeps her audience engaged but also builds her reputation as a knowledgeable and approachable professional.

Kirkwood Blvd - Modern Website Templates for Real Estate Agents

Overcoming Platform Dependence

A critical piece of advice from Share concerns the risk of relying too heavily on any single social media platform. She discusses the importance of having multiple channels and not putting "all your eggs in one basket." This strategy safeguards her business against unforeseen issues like algorithm changes or platform bans.


Sher Allen’s approach to real estate marketing shows that thinking outside the box and utilizing underappreciated platforms can lead to tremendous success. By focusing on personal branding and engaging content, realtors can build a direct line to potential clients and create a more sustainable business model. Sher’s methods teach us that in the digital age, being personable and approachable online is just as important as any traditional marketing technique.

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